Walmart recently announced that their website will be getting a complete makeover in May. This is likely because they are scrambling to keep up with retail and grocery competitors like Amazon and Kroger when it comes to customer experience in the online space.
This website revamp will give the interface a cleaner look and provide a simplistic user experience, while focusing on personalization and customers’ overall shopping experience. The company claims to be changing fonts, photography, and the overall design elements to give the website a more “modern” look.
The new website will be more interactive for customers and will provide them with a personalized homepage. The homepage will show users their customer profile, where they will be able to see their recent purchases and order status as well as check product availability at their preferred Walmart location. They will also be able to view items that are currently trending near their current location.
Walmart claims that their remodeled website will provide its customers with “specialty shopping experiences.” So what are these? Apparently, Walmart wants to position themselves as a specialty store in categories such as fashion and home furniture by providing customers with enticing imagery and content such as stories/narratives.
When I think about companies that go above and beyond to be customer-centric and provide personalized experiences for their customers, Walmart is the last on my list. I do not do much online shopping at Walmart, but I will be interested to see if their website revamp will change this for me. From the addition of the two day shipping program last spring to this website revamp, it seems that recently Walmart has been working hard to improve its customer experience. I am curious to see what other improvements they will make in the future as they try to stay up to speed with competitors like Amazon.
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