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S3 E3: Matt Dixon - Why Reducing Effort Is The Secret to Retention 

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Matt Dixon is the co-author of The Challenger Sale, The Challenger Customer and The Effortless Experience--the book that launched Customer Effort Score (CES). He is also a frequent contributor to Harvard Business Review, and experienced advisor to senior executives on sales, service and customer experience.

Matt is curently Chief Product and Research Officer at Tethr, an Austin based company that provides an AI-powered communications intelligence platform that listens to, accurately transcribes and analyzes phone conversations, chat interactions and other asynchronous messaging in real-time, giving companies searchable, actionable insights that they can use to improve customer experience, sales, marketing, communications, product, service and compliance.

Don't have 30 minutes to listen? Get the full episode transcript here!

Follow Worthix on LinkedIn 
Follow Worthix on Twitter: @worthix

Follow Mary Drumond on LinkedIn 
Follow Mary Drumond on Twitter: @drumondmary

Follow Matt Dixon on LinkedIn 
Follow Matt Dixon on Twitter: @matthewxdixon 

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