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S1 E1: Joe Pine - What's Next in Customer Experience

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 Hosted by Crystal Garrett and Worthix CEO, Guilherme Cerqueira


Joe Pine was the voice calling out about the coming of the experience economy long before it hit. His book, "The Experience Economy", written in 1998 helped lay the foundation of what is today's Customer Experience. Pine is a world renown thought leader in business, author, internationally acclaimed speaker, management advisor to Fortune 500 companies and entrepreneurial start-ups, and cofounder of Strategic Horizons.

In this episode, he speaks to podcast host Crystal Garrett and guest-host and Worthix CEO, Guilherme Cerqueira about what comes AFTER the experience. He also discusses staging distinctive experiences, the gap of perceptions versus authenticity, companies identifying time well spent versus time well saved, and taking advantage of digitization. He advises on “customering” and transforming your customers to help them meet their aspirations. View the blog post.

About Joe Pine

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. The Experience Economy has become a quintessential read.

Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition. Each book details Mr. Pine's breakthrough thinking as he has accurately charted many structural shifts in the economy and consumer sensibilit

The Voices of CX podcast is brought to you by Worthix: The first CX Survey built with Artificial Intelligence. Learn more at www.worthix.com 

Learn more about Joe Pine at: https://strategichorizons.com/

Buy Joe Pine's Book "The Experience Economy: Work is a Theatre & Every Business a Stage": Amazon 

Follow Joe Pine on Twitter: @joepine
Follow Joe Pine on LinkedIn 

Follow Mary Drumond on Twitter: @drumondmary
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