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S2 E6: Michael Barber- Why Marketers Should Embrace Customer Experience

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Michael Barber is Senior Vice President, Chief Creative Officer at Godfrey. His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch.

Michael is one of Marketo’s Fearless 50 which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.

Don't have 30 minutes to listen to the podcast? Read the episode transcript here! 


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