Beverage giant Coca-Cola recently announced a new endeavor: The Coca-Cola Freestyle 9100, an innovation that will allow consumers to connect to the Freestyle mobile app via Bluetooth and create unique mixes or queue up their favorite drink.
The technological advancement is reported to be available nationally as soon as 2019, and will feature improvements from the previous models. These include faster and easier to use touchscreens, as well as updated software to display diagnostics and drink inventory levels to their operators. Helping the experience be that much easier for consumers and providers alike.
Coca-Cola isn’t new to the game of personalization. With the initial launch of the Freestyle, the company revolutionized the choices available to consumers. Another example of customer centricity can be seen by their approach to marketing campaigns, such as Share a Coke, that created an involvement with the product and challenged consumers to find their own name or create a special message on their products. It seems that whether they are making a minor or major move, the customer is always the center of Coca-Cola’s strategy.
Editor in Chief, Jay Moye, goes on to list some of the different ways companies are already taking advantage of these new capabilities. Two notable examples include Wendy’s introducing a Freestyle exclusive drink named after founder Dave Thomas (Dave’s Cherry Cream Soda) and Zaxby’s own limited-edition drink mixes of Sprite and Mello Yello tailored for fans of UGA and Georgia Tech.
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