You're probably well aware of the rise and fall of various and countless social platforms. But even now as you read, the earth under your seemingly well-established social platforms is shifting violently towards what's new and trendy.
Obviously, there isn't a single platform out there that wants to be yesterday's news. But the ground on which these brands stand is composed of fickle, restless users to whom the concept of brand loyalty is absolutely foreign.
The future of many a leading or emerging company may rely solely on their ability to predict and understand their users' rapidly changing expectations and keep up through customer-centric innovation. The battle of social networks is at an all-time high. So, who are the crowd favorites, the contenders, the has-beens? Read on to find out.
YouTube, Reddit, and TikTok are all social platforms enjoying their prime. Not to mention the booming livestreaming market. There's a platform for every niche.
Food for thought: notice how all of these platforms are frontlining video content? Even Twitter now allows videos up to 2:20 in length.
Instagram is on the cusp of the danger zone. It's that edge case where people still use it (and let's be honest, we all use it massively), but basically because there's no better alternative out there...yet.
In our minds, it's just a matter of time before some worthier platform snatches the glory of the short-video and picture format out from under the Facebook-owned property. In fact, we think Facebook itself is the reason Insta is no longer clearing expectations. Instagram is also ticking off its large-scale content feeders, the so-called "influencers", by moving forward with its plan to remove likes.
Between its confounding algorithms (which users hate), lack of response to complaints about said algorithms (which compounds users' hate) and the fact that there's no viable competitor, Insta is ripe for disruption. It's just a question of who's bold enough to make the move. Ultimately, either they'll adjust to the speed of change, or become the next victim of a rapidly changing market.
Facebook, Snapchat, and Tumblr are the less-favored children of the social hierarchy, the ones who are either bleeding market share, losing out to stronger competitors, or are just plain jaded.
Anyone remember MySpace? Just kidding, lol. Of course you don't.
You know, the ones that make us Millennials feel old. These are the "in" media of the up-and-coming Gen Z, whose choice of apps will determine who gets the fleeting teenage spotlight this time around.
The irony of the situation isn't lost on us. Social media allowed people the connectivity and access to information that makes today's markets so volatile. But they've found themselves fighting the very speed of change that they helped create, and the market is only getting faster.
Who's going to keep up and stick around? We'll find out soon enough (too soon, mind you).