Everyone knows of the “big 4” when it comes to wireless carriers in the US, but soon there will likely only be 3. Sprint and T-Mobile have announced that they plan to merge in a $26 billion deal so long as the merger is approved by regulators and shareholders. The company will keep the T-Mobile name, and its CEO will be T-Mobile’s current CEO, John Legere. T-Mobile’s majority owner will hold a higher stake in the company, and Sprint’s current CEO will now sit on the board.
The two companies believe that combined they will be much stronger, which is ideal for them since they plan to unleash their innovations of the new “next-generation 5G network” over the next few months. This, apparently, is in an effort to not only keep up with, but surpass China in 5G speeds and capability. If T-Mobile is unable to keep up in 5G, then China will have a clear edge over the US.
They are also certain that the merger will allow them to provide lower prices and increased wireless speeds for their customers, and customer centricity has always been at the forefront for T-Mobile, not just when it comes to lowering prices. This is possibly the reason that the combined company will keep the T-Mobile name — their customer centricity practices have led to a much higher brand recognition than that of Sprint.
As T-Mobile and Sprint prepare to combine, customers are likely to see an improvement in the customer experience T-Mobile provides with the increased speeds and decreased charges. I’m curious to see what other customer experience innovations T-Mobile will come out with now that they will be an even stronger company combined with Sprint.
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