This week on the blog, we wrote about the best ways to make the pivot to emergency production, and I just so happened to have a great experience with a company that made this pivot.
Clearly, unless you have your own private pool, the swimsuit market is suffering as public pools are shut down and many beaches are closed. But one company, Dippin Daisys Swimwear, decided to take advantage of the current situation and do good, while not wasting all of the supplies they currently have on hand.
You can still buy swimsuits on the website, of course, but now you can also purchase masks made of swimsuit material. And for a very reasonable price, I might add.
There are all kinds of styles and patterns. And they’re not just a single piece of fabric that you slap on your face. There’s a slot where you can slide in the filters for added protection. Mine came with 2, but you can buy refills on the site as well.
As an added bonus, on select masks, if you buy one, a second one is donated to frontline workers who need masks.
This is such a simple move that was probably relatively simple to pivot to. But it’s a great example of how the best way for companies to make it through this crisis is by maintaining an empathetic heart. They are providing supplies that are saving lives right now, doing their part to donate where they can, and because of that, they can stay afloat.
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Hannah Michelle Lambert is the Digital Marketer at Worthix where she leads all things social, conversion, and nurture. She cut her teeth at the intersection of Customer Experience and SaaS technology and is passionate about innovative, customer-centric marketing strategies. She is a graduate of the University of Michigan and current resident of Atlanta.