VMK Inc., the parent company of SurveyMonkey, is going public today.
The San Mateo startup hopes to raise up to $171 million in an offering that could give it a market cap of around $1.4 billion if it hits the top of its range and underwriters buy up all the shares.
SurveyMonkey will price at $12 per share, above the $9 to $11 it had been seeking, in its initial public offering thanks to stronger-than-expected demand from investors.
This is the first Survey Tech to go public and set a milestone for the Market Research industry, and is setting precedent for other possible IPO candidates, such as Qualtrics, Decipher, and Confirmit (already listed on the Oslo exchange).
This is an exciting moment for our industry and we’ll be paying close attention as to how this story unfolds.
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Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.