Everyone loves to flex that they listened to an artist “before they were popular.” Spotify can now give you some ammo to back up those statements with their Rap Caviar Day 1 Club.
Spotify uses your listening history to calculate which rappers you’ve been listening to the longest and calculates what percentage of their listeners you fall in. It ranks you anywhere from gold to platinum to diamond status. It also tells you which song was the first of theirs that you listened to (on the Spotify platform).
Once you get your results, it gives you cards that are customized to whichever platform you want to post on. They look like this:
This is one of the reasons that I love Spotify so much. They know their users, they know what they value, and they know how to deliver that value to them. They’re a customer-centric company to their core. This isn’t nearly the first time they’ve crushed it when it comes to personalization. We’ve talked before about their decade recap and pet playlists, and on top of that, they always deliver on continuously updated curated playlists like Discover Weekly and Daily Mixes.
As of now, this is just available for artists featured on the Rap Caviar playlist, but I wouldn’t be surprised if they roll this out among different genres eventually, too.
I just continue to be impressed. Another job well done, Spotify.
Hannah Michelle Lambert is the Digital Marketer at Worthix, as well as the host of the monthly CX News Recap segment. She is a graduate of the University of Michigan.