Today at a New York City event, Spotify unveiled their plans to provide a completely new app experience for its free users. During the event, Spotify’s chief R&D officer, Gustav Söderström, confessed that over the past few years, Spotify has not been focused on its free users, but that they are hoping this new design will improve these users’ experiences greatly. He then reiterated the top three things that have led to the company’s success, which he claimed were the “ubiquity, personalization, and freemium.” This shows how dedicated Spotify is to creating personalized experiences for each of its customers.
With the newly designed app, all 90 million free users will be able to access 15 select playlists on demand and can listen to any particular song within those playlists instead of having to listen to the entire playlist on shuffle.
Spotify is hoping that this will be a major improvement in user experience for free users, as free users were never able to pick a specific song to listen to before. The playlists are created by Spotify and will consist of music they think you would like based on your listening habits. The playlists will be refreshed and updated daily.
In order to better user experience, Spotify’s remodeled app will provide song suggestions directly under the search bar that are similar to songs the user has previously added. Another new feature of the Spotify app will ask free users to pick their favorite artists even before they begin using the app, which will help Spotify to create more personalized playlists for the specific music tastes of its users. The new app will also have a “data saver” mode, which is designed to help customers on restrictive data plans.
Apparently, in 2017, Spotify and Apple Music were leading the music streaming sector. I’m curious to see if Spotify’s attempts at improved user experience in their app will push them in front of their competitors or at least give them a fighting chance of staying at the top of their sector.
Source: The Verge – Spotify
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