It’s clear that in-person events like music festivals, dance classes, etc. are not going to be back in full force any time soon. We’ve all been (sometimes begrudgingly) adapting to live digital events. And Zoom has been clutch in that respect. But now they’re taking it a step further and launching a dedicated online event platform called OnZoom to help make online events as good as they can possibly be.
Although people and companies have been hosting online events through Zoom for months, the main difference between that and OnZoom is that they can now charge for events directly through the platform. So no more signing up through a different website and receiving a link in your email, or going on the honor system of “suggested Venmo donations.” The integration with Paypal allows you to purchase tickets right there. So it’s like eventbrite and Zoom all on the same platform.
Another cool feature is that you can check out the event marketplace to see all of the publicly listed events in one place to see what you wanna sign up for. You can see both free and paid events here.
For now, Zoom is opting out of taking a cut from ticket sales, at least until next year. So you can sell tickets for free, but the catch is you do have to be a paid Zoom user. And if you’re planning on having over 1,000 attendees, you need to have the Zoom Webinar license.
Zoom also announced Zapp, which allows users to open third-party apps directly in their Zoom meeting. Some examples of these apps are Slack, Dropbox, and Asana. There are more in the works, though. According to Zoom, there are 35 outside firms that have signed on to build integrated Zapps. One of their big focuses will be online education tools since so many people are schooling from home.
Both the OnZoom digital events platform and the welcoming of third-party apps on their platform is telling of their customer-centricity and ability to pivot. While they could take a cut of ticket sales, they don’t because they know letting someone test it for free is how they build loyalty. They could ignore third-party integration and realistically people are still gonna use Zoom, but they know that this is a great way to build relationships with other companies and make their user experience as smooth as possible.
Hannah Michelle Lambert is the Digital Marketer at Worthix, as well as the host of the monthly CX News Recap segment. She is a graduate of the University of Michigan.