Today,Whole Foods announcedthat it is launching curbside pickup for grocery orders. This service will be called “Click and Collect” and will only be available to Amazon Prime members. It will be done through the Prime Now App. The service is free for Prime members who spend over $35 in their Whole Foods order and are okay with picking up their groceries an hour or more after ordering. If a customer wants an order to be ready for pickup within 30 minutes, he or shecan pay a fee of $4.99.
As of right now, this serviceis only available inSacramento and Virginia Beach, but the company plans to launch the service in more locations this year.
Customerswill be able to notifytheir nearest Whole Foods location when they are on their way to come pick up their groceries through the Prime Now app. Whole Foods is also going the extra mile to enhance the customer experience.According to Krishna Thakker of Food Dive, “Prime Now customers will have dedicated parking spaces where they can wait for an employee to bring the order to their car.”