Over the past few days, there have been complaints from many Netflix users about what they thought were ads between episodes. However,Netflix has now confirmedthat these assumed ads were actually not ads. Netflix said that they were only testing out video promotions. According to the company,these video promotionsare personalized recommendations based on the user’s viewing history, and users can skip them.
Netflixreleased a statement saying, “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.”
Netflixhas not yet announcedwhen this testing period will be over or if these video promotions are going to become a permanent thing. Netflix did add that it is aware of customer comments on social media channels and is monitoring customer reactions.