When speaking about this move by LEGO, LEGO Group’s Vice President of Environmental Responsibility,Tim Brooks, said, “At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year.”
The new LEGO products arevery similar to the previous productsthat were made from conventional plastic. Even though they will be made from polyethylene now, they will have a similar look and feel.
LEGO added that thenew polyethylene and sugarcane based plastichave been tested to ensure that the new products are safe. WWF’s senior program officer Alix Grabowski said, “It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and economy thrive.”
It will be interesting to see what other companies will make an effort to make a positive impact on the environment. With Starbucks getting rid of plastic straws and LEGOs changing the materials in its products, it seems that companies are starting to show a greater effort.