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LEGO Shows its Care for the Environment by Announcing New Sustainable LEGO Bricks

LEGO has announced that the “first sustainable LEGO bricks” will be launched this year. The company will create LEGO leaves, trees, and bushes, which will be made from sustainably sourced sugarcane. LEGO made the decision to do this in an effort to stick with its promise to use only sustainable materials in its products and packaging by the year 2030.

Worthix LEGO

When speaking about this move by LEGO, LEGO Group’s Vice President of Environmental Responsibility, Tim Brooks, said, “At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year.”

The new LEGO products are very similar to the previous products that were made from conventional plastic. Even though they will be made from polyethylene now, they will have a similar look and feel.

LEGO added that the new polyethylene and sugarcane based plastic have been tested to ensure that the new products are safe. WWF’s senior program officer Alix Grabowski said, “It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and economy thrive.”

It will be interesting to see what other companies will make an effort to make a positive impact on the environment. With Starbucks getting rid of plastic straws and LEGOs changing the materials in its products, it seems that companies are starting to show a greater effort.

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