Glossier is an amazing company and a unique case study. It has created an internet cult following with its online direct-to-consumer model and natural approach to beauty.
According to WSJ, with their latest Series D funding round (lead by Sequoia Capital) of $100M, Glossier has topped a $1B valuation with annual revenue of $100M in 2018.
Glossier founder, Emily Weiss, started the company in 2010 as a beauty blog. Ever since, the company has seen exponential growth, especially among Millennials and up and coming GenZers.
The company has built its reputation on consistently listening to their customers and creating new products based on customer feedback. Glossier’s has reportedly invited 100 of its top customers to join a Slack channel. Thousands of messages and feedback are exchanged each week which has contributed to the development of new products.
It’s always great to see a customer-centric organization succeed!
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Mary Drumond is Chief Marketing Officer at tech startup Worthix, and host of the Voices of CX Podcast.