If you’re a parent, then you have definitely thrown away countless Happy Meal toys in your lifetime. This is because the lifespan of these toys is only a couple of hours before they’re either abandoned on a park bench, discarded or forgotten under your carseat for the rest of eternity.
Now, the ones who are speaking up are the children themselves. British siblings Ella and Caitlin McEwan are campaigning for McDonald’s and Burger King to stop giving out toys with their kids meals.
The petition states “We like to go to eat at Burger King and McDonald’s, but children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea. We want anything they give to us to be sustainable so we can protect the planet for us and for future generations.”
I’ll tell you, out of the mouths of babes and sucklings. Let’s hope big chains realize that children’s expectations are also changing and it’s time to start listening to the wisdom of the audience that’s going to own the future anyway.
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Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.