According to CNBC, JetBlue Airways will offer flights between the U.S. and the U.K. They will fly London from Boston and NYC starting 2021, and potentially expand to other European destinations later.
With JetBlue entering the market with a low cost option, the three US carriers currently offering transatlantic flights: American Airlines, United Airlines, Delta Air Lines and their European partners, had better prepare for some heavy competition.
Meanwhile, avid travelers rejoice at the news!
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Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.