If you’re usually in the habit of scrolling through your Instagram feed until you reach the “you’re all caught up” message, you may have noticed something different. Starting August 19th, instead of seeing older posts from those you follow, you will now see “suggested posts.” What exactly does this mean? Well, it means you will now see content from users you do not follow.
I know what you’re thinking, and no it is not the same thing as the Explore page. The difference between the two is that with the Explore page you will continue to see more board content based on your activity. With this new feature, these suggested posts from people you don’t follow will now show up in your feed, among posts from people you follow.
So if you are the type of person that likes every single post on your feed, you may not have noticed that you’re liking people’s content you don’t even follow. I fell victim to this just the other day. Although the content I was getting was great, I couldn’t tell you the names of any of the pages. Once I went down this rabbit hole and finally got out I noticed I was on the app for a lot longer than usual. This new feature could result in longer screen time, which reverses the purpose of the end of feed notification, which was to limit screen time. Instagram’s motivation to launch this new feature is to make it easier for users to dive deeper into their interest, while sacrificing their stance on limited screen time.
At the end of the day it could be a win-win situation for Instagram and the user. Instagram will now have more space for ads and users will get to see new content on their feed that continues to spark their interests. But let’s not forget about the influencers. They may gain the most from this new feature, all while simply posting photos and videos on the grid. Let’s be honest are hashtags even needed anymore?
Itzell Ramirez-Lopez is a marketing intern for Worthix. She is currently a fourth-year at the University of Georgia pursuing a bachelor’s degree in Marketing, with an emphasis in Digital Marketing. She is also pursuing a certification in Legal Studies. She will be graduating in May 2021.