Hyundai is hoping to enhance the experience of all Music Midtown attendees in Atlanta — and even of the people who aren’t even there.
Hyundai is sponsoring the launch of Live Nation’s new Augmented Reality technologies at the festival by “providing them with an immersive way to connect with the artists and our brand,” according to Hyundai North America CMO Dean Evans.
Attendees that download the Music Midtown app, containing the AR features, will be allowed access into the #HyundaiBackstage lounge, where there are charging stations, drinks, DJs, photo opportunities, a festival livestream, and, most importantly at a summertime event in Atlanta: air conditioning.
There will also be a new Sonata on display, which attendees are able to virtually explore with the app.
The AR capabilities are, of course, primarily “designed to extend the live experience” at Music Midtown. Not only are festival goers able to view certain performances side-stage, giving them the prime viewing experience for the favorite shows that they might not be able to get up front for, they can also use the Fest Lens, and by simply pointing their camera at the stage, the lineup appears to let them know which artists will be performing.
As I said, though, the technology in this app will not just benefit people who bought tickets; the app allows viewers at home to have a great “concert-going” experience. By simply point their screens at a flat surface, a 3-D viewer will appear, allowing them to experience select live performances as if they are really there.
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Hannah Michelle Lambert is the Social Media + Events Coordinator at Worthix, as well as the host of the monthly CX News Recap segment. She is a graduate of the University of Michigan.