Pizza-chain Domino’s has created agreements with up to 20 towns and cities in the U.S to fix potholes. The goal is to provide smoother rides for their delivery drivers and ensure that each pizza reaches its destination safe and sound.
The company is tackling the project by taking nominations, already receiving thousands, and will continue taking them for the next 12 weeks. Towns in Georgia, Texas, California and Delaware have already started to see the company’s slogan of “Oh yes we did” left as proof on filled in potholes.
This PR campaign is brilliant as it highlights the company’s stance of being socially responsible and attentive to consumers. While potholes don’t have anything to do with pizza directly, this unique approach has news sources and social media buzzing over the stunt, which brings attention to the the much needed infrastructure improvements local governments are unable, or unwilling, to take on.
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