All the singles have dating apps on their phones nowadays — tinder, hinge, bumble, etc. Is Amazon trying to join this love fest? Well, no. But they could’ve fooled me.
A website, amazondating.co has been going viral, and people are so amused by the fact that Amazon has added a way to “buy” dates online. It seems too ridiculous to be true until you go on the site and see how legitimate, albeit bizarre, it looks. Turns out, though, that it is fake and there are just some really creative jokesters trying to trick us.
Three content creators — Suzy Shinn, Ani Acopian, and Morgan Gruer — teamed up with animation company Thinko to launch this parody website and amuse, confuse, and kind of disturb the internet.
The website is extremely fleshed out, looking pretty much indistinguishable from the regular amazon.com.
People are listed just as other products would be on Amazon, including price, ratings and reviews, bulleted descriptions, shipping options, and photos showing the “product” from all angles. Just like with a lot of other “products,” you can toggle certain features, such as height and love language.
When you dive into the reviews, this is where things get a little creepy. I’ll just let you read them for yourself.
I’m not quite sure what the purpose of this was, other than to provide some grade-A entertainment, but I will say that their promotional strategy was great, and I truly was convinced that this was a real thing for a minute. The creators promoted it so genuinely, but they also got others involved in the promo. I first saw it on my Instagram feed when someone I went to high school with posted to her Instagram. It even said “this is a paid partnership by Amazondating.co,” so they really went all out.
So weird. But my biggest question is how pissed is Amazon that they’re doing this?
Want more insights from our expert network? Subscribe to the Worthix Newsletter for a monthly summary of all things Customer Experience, and be the Voice of CX in your workplace or friend group.
W
Hannah Michelle Lambert is the Digital Marketer at Worthix, as well as the host of the monthly CX News Recap segment. She is a graduate of the University of Michigan.
