Everybody loves bacon, and soon vegans and meat lovers alike will be able to enjoy the delicious breakfast staple. Beyond Meat, the company that has blown up in the last couple of years due to their beef and pork substitutes that could almost trick you into forgetting it is vegetarian, have announced that meatless bacon, as well as meatless steak, is currently in development.
This announcement comes as no surprise with a company that is constantly looking for ways to innovate and improve. The pace of growth within the company has kept up with the pace of innovation, too; Beyond Meat brought is $40.2 million in revenue first quarter this year, which is up 215% from last year. Growth such as this is possible through their intention to consistently improve quality by, for example, experimenting with ingredients like cocoa butter and coconut oil to give the food items a “meatier” quality, thus catering to their audience of “flexitarians” who eat meat but may just want to cut back a little.
Innovations in quality and product type are necessary as the market for vegetarian substitutes only grows larger and the number of companies giving them to consumers only gets bigger. Their biggest competitors, such as Impossible Foods, require them to constantly dig into untapped markets in order to stand out from the crowd, and meatless bacon is sure to edge them to the forefront at least for the moment.
Though a representative from the company said that they would need a “surprise breakthrough” in order to launch in the very near future, so the release date has yet to be determined, rest assured that they are focusing their resources on perfecting their formula. Only time will tell if it can possibly live up to the real thing.
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Hannah Michelle Lambert is the Digital Marketer at Worthix where she leads all things social, conversion, and nurture. She cut her teeth at the intersection of Customer Experience and SaaS technology and is passionate about innovative, customer-centric marketing strategies. She is a graduate of the University of Michigan and current resident of Atlanta.
