Subscription models have become something normal in the lives of consumers, mainly thanks to industry giants Netflix and Amazon normalizing the practice. While we have seen other brands hop on the subscription bandwagon, Best Buy is taking a fresh approach. Throughout the pandemic, they actually saw a growth in sales throughout the year. Now, Best Buy is ready to launch Best Buy Beta.
Best Buy Beta will cost $200 per year, as compared to Amazon’s Prime Membership at $119 a year, or $12.99 a month. However, Best Buy’s membership will include services such as free device installations and unlimited tech support, along with other features. The goal is for Best Buy to become the ultimate consumer brand for all things electronic.
The membership program aims not only to give more options to current consumers, but to reach new ones. These customers may find a membership more beneficial than your normal 24/7 tech support chats. All your electronic needs can now be solved in one place.
This membership will be available in 60 locations in six states by the end of April. Subscription models are nothing new to the brand; they launched Total Tech Support back in 2018. The plan is to replace that old model with Best Buy Beta, with the presumption that it will be more attractive to tech-savvy consumers.
We’ve seen Best Buy adapt time and time again to the changing market, always looking for new ways to benefit their customers. One of the key ingredients to that success is always thinking with empathy. But they didn’t start with their customers; they started with their employees. Read the whole story in the eBook below, and you’ll see why they continue to top the electronics industry.
Be the Best Buy of your industry
Want to get into the nitty-gritty of how Best Buy and other industry leaders have stayed at the top? Download our new eBook, Companies Leading Through Empathy, to get your play-by-play of creating an empathetic business and boosting your profits and loyalty.
Itzell Ramirez-Lopez is a marketing intern for Worthix. She is currently a fourth-year at the University of Georgia pursuing a bachelor’s degree in Marketing, with an emphasis in Digital Marketing. She is also pursuing a certification in Legal Studies. She will be graduating in May 2021.
