The people asked and the people have received: an affordable iPhone!
Now listen, I will never be the one to talk bad about Apple, but their prices do render them pretty inaccessible for a lot of people. But they have added a new phone to their lineup that will allow a lot more people to finally get those highly desired blue text bubbles.
The second generation of the iPhone SE starts at just $399, which is an absolute steal compared to the $600-over $1000 you can drop on its predecessors. It’s as low as a monthly payment under $10, or starting at $229 with trade-in.
Although this phone is really pretty much a Frankenstein invention of all the good parts of the previous phones together, so it doesn’t necessarily bring anything new to the table per se, it seems like a great value for the money. Their slogan for the phone is “Lots to love. Less to spend.”
It’s specs include the A13 chip (the one used in the iPhone 11 Pro), which is said to be the fastest chip in any smart phone ever, a 4.7″ body size (the most popular size), a battery life that can support up to 13 hours of continuous video streaming, and water resistance in up to 1 meter of water for up to 30 minutes.
It brings back touch ID, too, instead of face ID. Perhaps this is what saved them a big chunk of money?
Overall, this seems like a great strategy to expand their reach quite a bit. They still have their uber-expensive, beefed up iPhones, tablets, and computers, but this will allow other people who previously couldn’t participate in Apple culture before to finally be able to. Especially with the mess the Coronavirus pandemic is making of the economy, more entry-level products couldn’t be a bad idea.
While the phone officially drops on April 24, they’re available for pre-order at 5am PST on April 17.
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Hannah Michelle Lambert is the Digital Marketer at Worthix, as well as the host of the monthly CX News Recap segment. She is a graduate of the University of Michigan.