Amazon was already inching its way into healthcare with the Halo, but now they can deliver your prescriptions, too. They just recently announced the launch of Amazon Pharmacy.
This isn’t their first time dipping their toe into the prescription medication pool, though. They had already acquired PillPack a while back, which is a service that is primarily for chronic medications. This will still continue to run separately but underneath the Amazon Pharmacy umbrella. The new platform will be useful for fast, non-habitual prescriptions.
The fact that people are, now more than ever, looking for ways to get things done from the convenience and safety of their own home is what helped to spark this action. Customers can order their prescriptions 100% online and have them delivered directly to their doorstep. They make it easy and secure to connect insurance information and payment methods and manage prescriptions from a single platform.
Same experience, different products
Shopping on Amazon Pharmacy will be the same seamless experience that you expect on the regular Amazon platform. And if you’re a Prime member, it gets even better. You get free, 2-day shipping and up to 80% off generic and 40% off brand name medications when paying without insurance. And if you have insurance, you’re able to compare at checkout to see if it might end up being cheaper taking the discount instead of using insurance.
Jamil Ghani, Vice President, Amazon Prime, stated in their press release:
“We understand the importance of access to affordable medication, and we believe Prime members will find tremendous value with the new Amazon Prime prescription savings benefit… Our goal is for Prime to make members’ lives easier and more convenient every day, and we’re excited to extend the incredible savings, seamless shopping experience, and fast, free delivery members know and love with Prime to Amazon Pharmacy.”
Our verdict: Amazon Prescription is worth it
This seems like the perfect move at the perfect time. As COVID cases are once again ramping up, it’s definitely even more important for people to have affordable, convenient, and safe access to medications.
Hannah Michelle Lambert is the Digital Marketer at Worthix where she leads all things social, conversion, and nurture. She cut her teeth at the intersection of Customer Experience and SaaS technology and is passionate about innovative, customer-centric marketing strategies. She is a graduate of the University of Michigan and current resident of Atlanta.
