<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1101584199941729&amp;ev=PageView&amp;noscript=1">

Worthix Blog

How to Design a Persona: Protect your Customer Experiences and Profits

Customers are not numbers and customer experience is not a one-size-fits-all. Many companies treat their customers the same no matter their needs and expectations. The only way for customers to reach "human" status is to spend more to earn special treatment, which is the basis for all "loyalty" programs. Why do customers have to buy their way "in" to be treated special? Not cool. 

Topics: Strategy

First AI Powered Survey is Disrupting The Customer Experience Economy

Worthix (Worth Index), the first Artificial Intelligence survey, is ushering in a customer experience revolution by disrupting old-school survey methodologies. Created in the Silicon Valley, we are an AI powered technology designed to change the way companies conduct surveys, bringing real-time predictive and accurate results into an ever-changing Customer Experience economy. 

Customer Experience Terms: 13 Terms to Talk CX Like a Pro

In the customer experience economy of on-demand data and multi-metrics, it’s easy for some to get lost in the sea of excessive acronyms, techie-babble, and smarketing (sales and marketing) jargon. And, so many of these terms are loosely tossed around, overused and, in some cases, misused by those who don’t know their true definitions.

Topics: implementation glossary

The Violence of the Customer Experience Economy (Pt. 3/3)

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford

The Customer is Boss. I can’t say this enough, but whether your business is click and order like Amazon or brick and mortar like Chick-fil-A, your customer is always boss. In order to build a customer centric organization, top-leadership attention to customer experience is a necessity, not an option.

The Violence of the Customer Experience Economy (Pt. 2/3)

A lot of times people don’t know what they want until you show it to them. -Steve Jobs 

This statement has been requoted several times, yet many people misinterpret it. Some believe Jobs was building Apple’s product based on his gut and intuition, disregarding customers’ needs when actually, it’s the complete opposite.

The Violence of the Customer Experience Economy (Pt. 1/3)

The Customer Experience Economy is the most violent economy in the history of capitalism.

In ten years, Tesla has become more valued than its 114-year-old predecessor, Ford Motors. On the other hand, in less than five years, Nokia, BlackBerry, Kodak, and several other gigantic businesses shut down or saw their once coveted global operations being reduced to dust.